Research aim – Identify where people read.
Methodology – Buckets, food colouring, water and chasing people.
Findings – Men often opted for the bathroom bucket. It’s worth noting women were also prone to pour in there because of the pretty red colour and the bath reading thing with candles. There were a lot of people drawn to the word bedroom because they were possibly tired. The final ‘other’ bucket provided options for the undecided pourer including gardens, public transport and large comfortable sofas.
Conclusion – All buckets had the same level at the end of the three hour test period thus proving people read everywhere.